SEO Insights & Tips

Expert insights, actionable strategies, and the latest trends in SEO and digital marketing to help your business grow online.

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SEO

What is the ROI of SEO?

Unlock the secrets to calculating SEO ROI and compare it with PPC. Learn cost-effective strategies and key metrics for better investment decisions.

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SEO

How Much Does Search Engine Optimization Cost in 2024?

Explore SEO costs and how they vary by business type. Learn why SEO is vital for online visibility and how to budget effectively.

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General Tips

Can you do SEO Without Access to cPanel?

The short answer is yes. While cPanel offers a range of SEO tools, it's not the only way to optimize your website for search engines. Read more here!

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SEO

What Do You Need to Balance When Doing SEO?

Balancing various elements is essential for achieving success in SEO. By focusing on multiple strategies, you can improve your performance greatly.

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Off-Page SEO

Can Duplicate Yelp Listings Affect SEO?

It's not clear whether having duplicate Yelp listings impacts your business's SEO performance. However, there should be some things you keep in mind.

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SEO

How Much Does an SEO Audit Cost? Understanding the Factors that Influence Pricing

Learn about the factors that influence the pricing of an SEO audit. Also, learn the average cost of an audit and the benefits of conducting one for your business.

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SEO

How B2B SaaS Companies Can Improve Their SEO Strategy for Higher Lead Generation

SEO is essential for SaaS companies because it helps to improve online visibility, drive organic traffic, and generate leads. Learn more today!

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SEO

SEO for Technology Companies: What’s Your Best Strategy?

Discover effective SEO strategies for technology companies, from on-page to off-page tactics, and learn the importance of consistency for long-term success.

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SEO

How will AI Affect SEO? An Experts Point of View

While AI may paint a new picture of how SEO tasks are performed, it is far from putting the profession out of business. Read more here!

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Client Resources

Why is it important to have a custom 404 page on a website?

In the realm of website auditing and SEO, a custom 404 page holds significant relevance. Learn more why it's important to have a custom 404 page.

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Client Resources

What are common issues related to the use of structured data? | RedSEO

Structured data serves as a communication bridge between search engines and websites, enabling search engines to understand and display rich snippets in search results.

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Client Resources

What are the consequences of missing or improperly used meta tags?

Meta tags are crucial for search engines to understand the purpose of a webpage, and they also influence how your webpage appears in SERPs.

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Client Resources

How does the lack of alt text impact a website’s accessibility and SEO?

Understanding the impact of alt text and its absence is crucial for optimizing your site and ensuring a positive user experience. Read more here!

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Client Resources

How can the improper use of rel=”alternate” and rel=”canonical” tags affect SEO?

Rel="alternate" and rel="canonical" tags are essential elements of technical SEO. They play a vital role in signaling the preferred webpages. Learn more!

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Client Resources

Why is it necessary to update hreflang tags for secure pages on a website?

By updating hreflang tags, you can ensure that your website delivers the right content to the right audience, thereby improving UX & rankings.

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Free Templates

SEO Keyword Opportunity Score Template- The Best Metric for Expediting SEO Keyword Research

I created the golden metric to help my fellow SEOs and in-house digital marketers expedite keyword research. Get the free template.

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Client Resources

Understanding the Basics: Meta Title and Meta Description

Dive into the essentials of SEO with our easy-to-understand guide on meta titles and descriptions. Learn how these elements boost visibility and drive traffic to your website.

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SEO

The Mission of Search Engines: Exploring the What’s and Why’s Behind Their Existence

Explore the mission of search engines, from their user-focused goals to their pivotal role in shaping the information era. Dive into the why's!

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SEO

What is the Market Share of Search Engines?

Explore the distribution of search engine market share, current trends, and the factors that influence the dominance of players like Google and Bing.

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Technical SEO

How to Fix “Video is not the main content of the page” Status in Google Search Console

Discover a simple fix for the 'Video not main content' issue in GSC by tweaking titles & URLs. A quick guide to optimizing your video content for Google.

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Technical SEO

How to Fix ‘Duplicate Without User-Selected Canonical’ Status in Google Search Console

The 'Duplicate Without User-Selected Canonical' status in your Google Search Console can negatively impact your website's SEO efforts and rankings. Learn how to fix it!

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General Tips

How to do SEO for Personal Injury Lawyers

SEO is crucial for any law firm looking to establish a strong online presence and attract potential clients. Learn how you can optimize today!

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General Tips

What are the Best Practices for Title Tags in SEO

Learn why title tags are key to SEO success. Discover effective strategies to boost rankings, improve click-through rates, and enhance social media sharing with optimized title tags.

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General Tips

What is a 301 Redirect in SEO

A 301 redirect permanently guides users and search engines from an outdated URL to a new one, preserving SEO rankings, enhancing user experience, and maintaining website traffic.

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Technical SEO

How to Transition Your Website from a Subdomain to a Main Domain

Transitioning from a subdomain to a main domain? Discover strategic steps for a seamless migration that boosts SEO and brand identity while overcoming common challenges effortlessly.

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Technical SEO

How to Submit a Website’s Sitemap to Search Engines

Boost search visibility by effectively submitting your site's sitemap. Learn its importance, submission steps for major search engines, and how to solve common indexing issues.

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General Tips

How to do Google Searches for Specific File Types

Master Google file type searches to quickly find PDFs, Word docs, and more. Learn tips and advanced operators for effective queries and boost your search efficiency.

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Technical SEO

Optimal Character Limit for SEO-Friendly Image File Names

Optimize image file names and alt text for better SEO. Use descriptive names, avoid keyword stuffing, and resize for speed. Implement responsive images and structured data for improved visibility.

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On-Page SEO

What is Domain Authority: Its Evolution and Impact on SEO

Learn how Domain Authority (DA) impacts SEO. Explore its evolution, mechanics, and strategies for boosting DA to enhance your website's ranking and credibility on search engines.

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On-Page SEO

Understanding Featured Snippets and Their Impact on SEO Success

Discover how to optimize for featured snippets to boost your site's SEO success. Learn types, strategies, and their impact on visibility in search results with our in-depth guide.

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On-Page SEO

What Can You Do to Make a Headline More Compelling for SEO

Learn to craft compelling headlines that boost SEO and engage readers. Explore strategies for word balance, clarity, sentiment, and skimmability to improve visibility and clicks.

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SEO

“Add Myself to Google”: How to Create Your Google People Card

Boost your online presence with a Google People Card. Learn how to create and manage this digital ‘business card’ to enhance networking and visibility in search results.

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General Tips

How to Search a Website for Keywords

Master keyword searches to boost web content: identify crucial terms, understand user intent, and analyze competitors. Leverage tools for strategy, engagement, and SEO success.

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Technical SEO

Boosting SERP Visibility with Microdata Schema

Improve your search rankings with microdata SEO. Implement structured data to enhance SERP visibility, boost rich snippets, and increase user engagement and trust.

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General Tips

Understanding Ethical SEO Practices for Better Organic Growth

Explore ethical SEO techniques to boost your site's visibility and trust. Learn about white hat practices, avoid penalties, and enhance user experience for sustainable online success.

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Technical SEO

Mastering Indexing in SEO: A Guide to Boosting Your Website’s Visibility

Learn SEO indexing basics to boost your site's visibility. Discover how search engines analyze content, verify indexing status, and enhance indexing with strategic techniques.

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On-Page SEO

Determining the Ideal Length: How Many Words Should Your Blog Post Be?

Discover the perfect blog post length to maximize engagement and visibility. Explore insights on ideal word counts for different purposes, audiences, and SEO success.

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SEO

SEO in 2025: The Shift from Discovery to Demand Capture

Discover how SEO is evolving in 2025 with insights from 332 million Google queries. Learn why search is shifting from discovery to demand capture and how to adapt your SEO strategy for the future.

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SEO

A Guide to SEMrush SERP Features

Discover the meanings behind SEMrush SERP Feature icons and learn how to optimize your content for featured snippets, local packs, reviews, and more. Unlock opportunities to boost visibility on Google!

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Client Resources

Marketing Agency Pricing: How Much They Charge & What to Spend

Discover how marketing agency pricing varies with service type, expertise, and engagement model. Learn about pricing structures and align your budget with expected ROI for success.

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Client Resources

13 Search Engines (Other Than Google) to Explore

Explore 13 diverse search engines beyond Google that offer unique features like privacy, sustainability, and localized results to enhance your online search experience.

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General Tips

Search Engine Marketing Costs Explained: What to Expect

Boost online visibility with SEM: a balanced budget of 70% SEO and 30% PPC ensures sustainable growth and immediate traffic. Discover costs and strategies for maximizing ROI in our guide.

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SEO

How to Rank Higher on Google: 17 Easy Steps (+Checklist)

Boost your site's Google visibility with our 17-step SEO guide. Discover proven tactics for first-page rankings, from keyword selection to content creation and backlink acquisition.

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On-Page SEO

What Does an SEO Content Writer Do? (+ How to Write Content that Ranks)

SEO content writers boost brand visibility by crafting optimized, engaging content. They balance keyword use with readability, analyze trends, and ensure content aligns with marketing goals.

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On-Page SEO

Content Marketing Cost: Is it Worth it? (+ Examples)

Discover the cost-effective power of content marketing: boost brand awareness, generate leads, and engage your audience with strategic investments tailored to your business goals.

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Client Resources

Click-Through Rate Explained: What’s a Good CTR? (+ Tips for Improvement)

Discover the importance of Click-Through Rate (CTR) for digital marketing success. Learn how CTR impacts ad performance, SEO rankings, and strategies for paid and organic growth.

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Client Resources

Is PPC Worth It? We Did The Math (+ Expert Tips)

Discover the power of PPC advertising to boost visibility and conversions with quick results, expert cost strategies, error avoidance tips, and a synergistic approach to maximize ROI.

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General Tips

What is BLUF? How to Use It to Improve Content Writing

Discover BLUF: a writing approach that places key takeaways up front for clarity and efficiency, ideal for busy audiences. Learn how to implement and when to use or avoid it.

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On-Page SEO

Branded vs. Non-Branded Keywords: What They Are + How to Use Them

Discover the power of branded and non-branded keywords in SEO. Learn when to use each for maximum impact, driving visibility, engagement, and conversions in your marketing strategy.

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On-Page SEO

How to Rank in People Also Ask: Tips, Examples, Tools + Checklist

Boost visibility with the People Also Ask feature in SERPs. Learn strategies like keyword analysis, schema markup, and competitor insights for higher CTR and improved SEO rankings.

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SEO

Retail SEO: 6 Pro Tips, Costs + How to Create a Strategy

Boost retail visibility with SEO! Enhance traffic and conversions through keyword optimization, UX improvements, local strategies, and link building. Elevate your digital presence today!

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SEO

How to Track SEO Conversions (+ Tools and Expert Tips)

Boost your website's success with effective SEO conversions. Learn to track conversions using tools like Google Analytics 4, optimize rates, and enhance strategies to drive higher engagement.

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