Content Opportunity Score

How the Content Opportunity Score Formula Works

The Content Opportunity Score uses a sophisticated algorithm to give you a single, actionable score from 0–100. It evaluates four key metrics using logarithmic scaling and non-linear curves to provide an intelligent assessment that isn't skewed by outliers.

The score is based on these weighted components:

• Estimated Traffic (40%)
• Keyword Difficulty (15%)
• Average Search Volume (25%)
• Ranking Keywords (15%)

While the full calculation is complex, the core logic can be represented conceptually as:

// Component Scores are calculated on a logarithmic scale (0 to 1)
Traffic_Score    = log(Traffic + 1) / log(MaxTraffic + 1)
Keyword_Score    = log(Keywords + 1) / log(MaxKeywords + 1)
Volume_Score     = log(Avg. Volume + 1) / log(MaxVolume + 1)
Difficulty_Score = (1 - (Avg. KD / 100))^2

// These are combined, weighted, and adjusted
Base = (Traffic_Score * 0.40) + (Difficulty_Score * 0.15) + ...
Final Score = min((Base * 100) + 15, 100)

How to Export the Right Report from SEMrush

To use this tool, you need a CSV export from SEMrush's Organic Research → Positions report:

1. Log in to your SEMrush account.
2. Navigate to Domain Analytics → Organic Research → Positions.
3. Enter your competitor's domain and click Search.
4. Click the Export button and choose CSV.

Upload this file using the drag-and-drop tool above, and our system will handle the rest.