Keyword Opportunity Score
Upload a SEMrush organic positions export and get per-keyword opportunity scores based on search volume vs. keyword difficulty.
Drag & drop a SEMrush CSV export, or click to browse
Required: Keyword, Search Volume, Keyword Difficulty. Optional: PositionFind your highest-value keywords first
Not all keywords are worth chasing. A term with huge search volume but sky-high difficulty can take years to rank for, while a slightly smaller keyword with low competition might rank in weeks. The keyword opportunity score cuts through the noise by weighing search volume against keyword difficulty and ranking every term from 0–100 — so you invest effort where the payoff is fastest.
How to read the score
- 75–100 (green) — strong opportunity: meaningful volume with low relative difficulty. Prioritize these.
- 50–74 (yellow) — solid but more competitive; good secondary targets.
- Below 50 (red) — difficulty is high relative to the traffic; pursue only with strong authority or intent.
Upload a SEMrush (or any) keyword export, sort by score, and you’ll have a prioritized roadmap in seconds. For the full methodology, see our keyword opportunity score template, and pair this with the Content Opportunity Score to decide which existing pages to optimize.