Custom Web Development & Web Application Services

Custom web development means the site or application is written in real code — in this case React on top of Next.js or React Router v7 — without relying on a page-builder or a marketplace of third-party plugins. WordPress and Shopify are excellent for off-the-shelf use cases, but they constrain UX, performance, and data modeling. A custom build trades plug-and-play convenience for full control over how every page renders, how data is stored, and how your team edits content.

Focusing the stack is the difference between a deeply experienced engineer and a generalist. I have shipped React in production for years, and Next.js plus React Router v7 cover essentially every shape of marketing site, web app, and admin panel I am asked to build. Staying inside one ecosystem means faster builds, fewer bugs, and a codebase any other React developer can step into later.

Yes. Postgres is the default — hosted on Neon, Supabase, RDS, or your provider of choice. I design the schema up front, run versioned migrations, and wire everything into the React app with type-safe queries. Authentication, multi-tenant isolation, and complex relational models are all part of the standard offering.

Yes. The custom CMS is built on the same React stack as the front end, so editors and developers share one codebase. That can mean a Payload CMS or Sanity setup, or a fully bespoke admin with collections, drafts, roles, and audit logs. The result is an admin that mirrors your actual editing workflow instead of forcing your workflow into a template.

Most marketing sites land between $8,000 and $25,000. Web applications with custom CMS and Postgres typically run $20,000–$60,000+ depending on scope and integrations. The interactive estimator on this page produces a real, defensible range from a few sliders. Every engagement starts with a written, fixed-price scope before any code is written.

Marketing sites usually ship in 4–8 weeks from kickoff. Web applications with a custom CMS land in 8–14 weeks. Rush timelines are available with a 25% uplift when the calendar allows it. Solo, US-based execution is what makes the schedule possible — there is no hand-off lag between strategy, design, and engineering.

Yes — I am headquartered in Salt Lake City, Utah, and I work with clients across the entire United States. Local Utah businesses get the option of in-person kickoffs, on-site working sessions, and quarterly strategy meetings; out-of-state clients run the same engagement remotely over Zoom and Loom. Either way, every line of code is written in the US — there is no offshore sub-contracting at any point.

Both options are available, and most clients choose to bundle. Technical SEO — JSON-LD schema, XML sitemaps, canonicals, Core Web Vitals, semantic HTML, image optimization, and editor-controlled meta — is included in every custom build by default, because RedSEO is a working SEO agency first. For ongoing content SEO, link building, and rankings work, RedSEO runs full-service Utah SEO retainers from $1,500/month. Bundling the build and the retainer means one team owns both the code and the rankings, which is rare for a custom development engagement.

No. You own the repository, the hosting account, the database, and every credential. After the 30-day warranty window, you can keep me on retainer for ongoing work or hand the codebase to any React engineer. The whole point of staying in a focused, conventional stack is that you are not stuck with me to keep it alive.

Yes. Authenticated portals with roles, billing, file workflows, and per-tenant data isolation are a regular part of the work. The Postgres schema and React routing structure are designed for that case from the start — not bolted on later.