Free Tool

SEO ROI Calculator

Estimate your return on investment from SEO. Input your conversion data and SEO costs to see projected ROI over your chosen time period.

Calculate Your SEO ROI

$
Each conversion (or order value) is worth this amount.
You currently generate this many conversions organically each month.
A 25% lift in conversions is represented as 0.25.
It may take this many months for SEO to show significant results.
You want to measure the impact over this period.
$
Your monthly SEO investment.

How It Works

ROI = (A x B x r x (T_total - T_ramp) - M x T_total) / (M x T_total)

Where A = conversion value, B = baseline conversions, r = conversion increase, T_ramp = ramp-up months, T_total = total months, M = monthly cost.