Average Order Value Calculator
Your average order value, and what raising it is worth on the orders you already get — no extra traffic and no extra conversion rate required.
Your numbers
$85,000 across 1,000 orders
Raising AOV is the cheapest growth lever you have, because it costs no extra traffic and no extra conversion rate. A 10% lift here is worth $102,000 a year on the orders you already get.
The arithmetic
AOV = total revenue ÷ number of ordersadded revenue = AOV × lift × ordersadded gross profit = added revenue × gross marginEvery figure above comes from an input you set. There are no industry averages baked in, because an average you cannot check is worse than no number at all.
The growth lever that does not need more traffic
Ecommerce growth has three inputs: more visitors, a better conversion rate, or bigger baskets. The first costs money and the second costs time. The third is usually a merchandising decision, which is why average order value is where the cheapest wins tend to be.
The calculator above prices that directly. At 1,000 orders and an $85 average, a 10% lift is $8,500 a month and $102,000 a year — on exactly the traffic you already have.
It also raises your acquisition ceiling
This is the effect people miss. The most you can pay for an order is your average order value multiplied by your gross margin. Lift AOV by 10% and that ceiling rises by 10% too, which lets you win auctions you previously had to sit out. The second-order effect is frequently larger than the first.
Run the new figure through the break-even ROAS calculator to see how much extra headroom it actually buys.
What moves it
- Free-shipping thresholds set a little above your current AOV — the single most reliable lever, because it converts a cost into an incentive.
- Bundles priced below the sum of the parts, which raise basket size without discounting individual items.
- Quantity breaks on consumables, where the customer was going to reorder anyway.
- Post-add upsells at the cart, after the purchase decision is made rather than during it.
One caution
AOV can rise for bad reasons. If cheaper products go out of stock, or a discount code expires, your average climbs while units fall. Always read it beside order count — a rising AOV on falling orders is usually a warning rather than a win.