Spokane, WA · Spokane County

An SEO Company for Spokane Businesses Built on Local Search Data

Your next customer in Spokane is probably going to start with a search. "dentist spokane" alone gets 2,400 searches a month, and "plumber spokane" gets 1,900. RedSEO helps Spokane businesses rank for searches like these, with month-to-month plans and direct access to the person doing the work.

Step 01 / 05

Run your snapshot

First finding lands in about ten seconds. No email needed to see it.

Nothing is sent anywhere until you say so

Month-to-month Cancel anytime Local plans from $1,500/mo

Spokane, WA
  • dentist spokane2,400/mo
  • plumber spokane1,900/mo
  • orthodontist spokane wa1,900/mo
  • dermatologist spokane1,900/mo
  • hvac spokane1,300/mo
  • house cleaning spokane1,300/mo
22,780 searches a month across 23 local services
Spokane residentsCensus, 2025
230,783
Employers in Spokane CountyCensus, 2023
14,426
Monthly searches across 23 local servicesGoogle Ads data
22,780
Highest cost per ad click we found"personal injury lawyer spokane wa"
$186.59
Local search demand

What Spokane Customers Search For

Before writing this page we looked up how often people search for 23 everyday services in Spokane. Together they add up to 22,780 searches a month, and these are only the most obvious phrases. Each one has dozens of variations behind it.

With 230,783 residents in the city and 558,344 across Spokane County, Spokane is large enough that every category has real competition and small enough that one well-run SEO program can still take the top spots. Most businesses here are competing against other local businesses, not national brands with seven-figure budgets.

The cost column is what advertisers pay Google for a single click on that search. At $186.59 a click, "personal injury lawyer spokane wa" shows how much a Spokane customer is worth to the businesses competing for them. Ranking organically for the same search earns the click without the bill.

Search volume and cost per click: Google Ads data via DataForSEO, US, 2026-10.

Monthly Google searches for local services in Spokane, WA
Search phraseSearches / monthAd cost / click
dentist spokaneHealth2,400$19.34
plumber spokaneHome & auto1,900$30.39
orthodontist spokane waHealth1,900$6.83
dermatologist spokaneHealth1,900$1.82
hvac spokaneHome & auto1,300$24.13
house cleaning spokaneHome & auto1,300$10.18
movers spokaneHome & auto1,300$21.53
veterinarian spokaneHealth1,300$5.19
divorce lawyer spokaneProfessional1,300$15.21
property management spokaneProfessional1,300$5.05
Show 13 more Spokane searches
Monthly Google searches for local services in Spokane, WA, continued
pest control spokaneHome & auto1,000$29.32
electrician spokaneHome & auto880$36.46
landscaping spokaneHome & auto720$6.03
auto repair spokaneHome & auto720$6.13
real estate agent spokaneProfessional720$8.03
garage door repair spokaneHome & auto590$8.06
personal injury lawyer spokane waProfessional590$186.59
roofing spokaneHome & auto480$11.35
tree service spokaneHome & auto320$14.46
physical therapy spokane waHealth320$6.75
painters spokaneHome & auto260$7.09
med spa spokaneHealth170$9.01
accountant spokaneProfessional110$2.71

Spokane County employers by sector

  • Construction & trades1,927
  • Health care1,874
  • Retail1,582
  • Professional services1,541
  • Repair & personal services1,293
  • Restaurants & lodging1,251
  • Real estate910
  • Finance & insurance821

U.S. Census Bureau, County Business Patterns 2023. Employer establishments only.

Who you are competing with

14,426 Employers Compete for Spokane County Customers

Spokane County has 14,426 employer businesses, and 12,254 of them (85%) have fewer than 20 employees. Those are the businesses local SEO is for: too small for an in-house marketing team, and dependent on being found by people nearby.

The two largest groups are construction & trades (1,927) and health care (1,874).

Construction and trades firms compete for searches like plumber, electrician, roofing and HVAC, where the customer has a problem today and calls one of the first few results.

Health care practices, from dentists to chiropractors and specialists, compete for patients who start with a search and then read reviews before they book.

The Data Behind SEO

Why Invest in Search Engine Optimization in Spokane

Every number in this section links to the study it came from. SEO gets sold on a lot of statistics nobody can trace, so we left those out.

27.6%1Click-through rate for the #1 organic result
54.4%1Of all clicks go to the top three organic results
97%2Of consumers read reviews for local businesses

Paid Clicks Keep Rising

The average Google Ads click has more than doubled in ten years, from $2.32 to $5.42. Organic clicks have no cost per click, however many you get.3

Position Decides the Click

The #1 organic result is 10x more likely to be clicked than the #10 result. Being on page one is not the goal. Being near the top of it is.1

AI Is a Local Channel Now

Use of ChatGPT and other AI tools for local business recommendations rose from 6% to 45% of consumers in one year. Those tools draw on the same pages and reviews search engines do.2

Buying Searches Still Get Clicked

AI Overviews appear on 36% of informational queries but only 5% of transactional ones. The searches that end in a phone call are the ones Google mostly leaves alone.4

What a Google Ads Click Costs in Spokane5

Average cost per click, by search phrase

personal injury lawyer spokane wa$186.59
electrician spokane$36.46
plumber spokane$30.39
pest control spokane$29.32
hvac spokane$24.13
movers spokane$21.53

That is the price of one visit, paid again for every visit. A page that ranks organically for the same phrase is not billed per click.

How Often AI Overviews Appear, by Search Intent4

Share of queries showing an AI Overview

Informational36%
Commercial8%
Transactional5%

Searches like "plumber near me" or "best dentist in town" are commercial and transactional. Those are the ones AI Overviews appear on least.

One Google Ads click on “personal injury lawyer spokane wa” costs about $186.59. An organic click on the same search costs nothing.5

Search and Local Buying Behavior

10xmore clicks for the #1 organic result than for the #10 result1
71%of consumers use Google to read local business reviews, more than any other source2
45%of consumers now use ChatGPT or another AI tool for local recommendations, up from 6% a year earlier2
40%of consumers trust AI platforms to recommend a local business; 32% do not2
$5.42average cost of a Google Ads click across industries, up from $2.32 ten years ago3

Sources

  1. Backlinko, Google Organic CTR Statistics (2025, 4M search results).
  2. BrightLocal, Local Consumer Review Survey 2026 (Feb 2026, 1,002 US adults).
  3. WordStream / LocaliQ, 2026 Google Ads Benchmarks (2026).
  4. Seer Interactive, AI Overview Impact on Google CTR: 2026 Update (2026, 5.47M queries).
  5. DataForSEO, Google Ads keyword data (search volume and cost per click) (US, retrieved for this page).
What we do

SEO Services for Spokane Businesses

Every plan draws on the same set of services. What changes from one business to the next is the order, and how much of each your market needs.

Local SEO & Google Business Profile

Profile optimization, categories, services, photos and review strategy, so you show up in the map results as well as the listings under them.

Technical SEO

Crawlability, site speed, Core Web Vitals and schema markup. The fixes that let the rest of the work count.

Content

Service and location pages built around what customers search for, plus articles that answer the questions they ask first.

Content services

Link Building

Links from relevant, real sites. Authority is usually what separates the first result from the fifth.

Link building

Local Citations

Consistent name, address and phone listings across the directories Google checks to confirm a business is real.

Citation building

Answer Engine Optimization

Getting your business cited when customers ask ChatGPT, Gemini or Google's AI Overviews for a recommendation.

AEO services
Working together

How We Work With Spokane Businesses

RedSEO is based in Salt Lake City, Utah. We do not have an office in Spokane, and we would rather say so than imply otherwise. SEO happens on your website, your Google Business Profile and the sites that link to you, and none of that depends on where the person doing the work sits.

  1. 01

    Snapshot and audit

    Run the free snapshot at the top of this page. If it looks worth pursuing, we audit your site and your Spokane competitors and show you where the gaps are.

  2. 02

    A plan tied to real searches

    We map your services to what Spokane customers search for, using the same kind of data shown on this page, and agree on which pages to build or fix first.

  3. 03

    Monthly work you can see

    Technical fixes, content, Google Business Profile work and link building, all documented. You always know what was done and why.

  4. 04

    Reporting on leads, not vanity metrics

    A monthly report from Search Console and Analytics, and a call with the person who did the work.

Results

What the Work Has Produced

These are not Spokane businesses. They are RedSEO clients whose numbers we are able to publish, measured year over year in their own analytics.

Shopify retailer with a high-margin service arm

+$395,058
New organic revenue
+40%
Organic revenue YoY
+31%
Organic sessions YoY

Shopify subscription brand

+214%
Organic sessions YoY
+$105,858
New organic revenue
+34%
Organic revenue YoY
He takes the time to understand our store, our products, and our customers… we’ve seen a measurable increase in sales. He doesn’t simply drive traffic — rather he helps us drive the right kind of traffic that converts.
Debi Crossler, Google review
In a niche ecommerce market, SEO can be a challenge, however, we were able to create long term strategy to boost our organic traffic over 100% within the last year.
Justin Puran, Google review
RedSEO provides expert services and strategy based on analytics and data. I know RedSEO wants what’s best for me and my site and it shows from the results generated.
Phillip Jolley, Google review

Local SEO plans from $1,500 a month

Starting price for a local business. Pricing depends on the size of your business and the scope of work. Month-to-month, cancel anytime, no long-term lock-in.

FAQ

Spokane SEO Questions

Is RedSEO located in Spokane?

No. RedSEO is based in Salt Lake City, Utah, and works with Spokane businesses remotely. The work happens on your website, your Google Business Profile and the sites that link to you, so it does not depend on being in the same city. You get the same reporting, calls and direct access you would expect from an agency down the street.

How much does SEO cost for a Spokane business?

Plans for a local business start at $1,500 a month and run up to $6,800. Where you land depends on the size of your business and the scope of work: a single-location service business needs less than a company with several locations or a large site. All plans are published on our pricing page, month-to-month, and you can cancel anytime. For comparison, a single Google Ads click on "personal injury lawyer spokane wa" costs about $186.59.

What do people in Spokane search for most?

Of the 23 local services we checked, the most-searched were "dentist spokane" (2,400 searches a month), "plumber spokane" (1,900 searches a month), "orthodontist spokane wa" (1,900 searches a month). The full list, with what each click costs in Google Ads, is in the table on this page.

How long does SEO take to work in Spokane?

Most businesses see measurable ranking improvements within 60 to 90 days, and meaningful growth in traffic and leads between months four and eight. The timeline depends on where your site starts, how established your Spokane competitors are, and how much work goes in each month.

Do you only work with businesses inside Spokane city limits?

No. We work with businesses across Spokane County and the rest of Washington. If you serve several towns, we plan for that from the start so each service area has a page that deserves to rank.

Do I need local SEO or regular SEO?

Local SEO targets searches with local intent, like "dentist spokane", and covers your Google Business Profile, citations, reviews and location pages. Regular SEO targets searches that are not tied to a place. Most Spokane businesses that serve nearby customers need local SEO first, then broader content once the local results are won.

More areas in Washington

All areas we serve

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