SEO Maintenance Calendar
Answer five questions and get a maintenance schedule sized to your site, as a calendar file you can import.
Describe your site
Your schedule
22 hours a year
Monthly50 min each time
Check the Page Indexing reportModule 2: Find out where you actually stand
Look for new exclusion categories rather than the total. A category that was not there last month is your earliest warning of a technical change.
Record your five numbersModule 13: Measurement and reporting
Impressions, average position, non-branded clicks, indexation rate, conversions from organic. Same window every month, plus one sentence on what you shipped.
Reply to reviews and check your listingsModule 10: Local SEO
Reply to every new review. Search your business name and phone number for listings that have drifted out of sync.
Add a post or photo to your Business ProfileModule 10: Local SEO
Keeps the profile active. Low effort, and it is the sort of thing that stops entirely the moment it depends on remembering.
Publish to your cadenceModule 6: Content that actually ranks
The number you can hold in a bad month, not a good one. Missing this is how content programmes die at month three.
Quarterly135 min each time
Find and refresh decaying pagesModule 14: Maintenance and common mistakes
Sort Search Console pages by impressions against the same period last year. What dropped is your refresh queue, and refreshing beats writing new.
Re-run a crawl and compare to your baselineModule 2: Find out where you actually stand
New broken links, new redirect chains, titles a plugin rewrote. Compare against the baseline rather than reading the score in isolation.
Check your top pages still say true thingsModule 14: Maintenance and common mistakes
Prices, hours, staff, services, the year in your headings. Nothing costs trust faster than a confidently outdated page.
Annually180 min each time
Prune or merge pages that never earned anythingModule 14: Maintenance and common mistakes
A page with no impressions after a year is not waiting to succeed. Merge it into something better and redirect, or remove it.
Re-run the payback math with real numbersModule 1: Is SEO worth it for your business?
You now have actual conversion values and actual lift instead of estimates. This is the most honest annual review available to you.
Times are RedSEO’s own estimates for a site of the size you selected, not industry data. The monthly column is the one that matters: if you only ever do that, you are ahead of most sites.
Why maintenance is the thing that actually fails
Nothing you build stays built. Content becomes untrue, technical setups drift as themes and plugins update, and competitors keep working while you stop. None of that is dramatic, which is exactly why it goes unnoticed until a year of decay arrives at once.
The failure mode is never doing too little in a given month. It is stopping entirely. So this generator deliberately produces a schedule you can hold rather than a thorough one you will abandon, and it shows the annual total so you can see the real commitment before you agree to it.
The full argument, including the mistakes that quietly undo a year of work, is in the maintenance module.