Question 1

What is Organization schema?

Accepted Answer

Organization structured data is JSON-LD markup that describes this content type to search engines and AI answer engines using the schema.org vocabulary. Organization schema defines your brand as an entity: its official name, logo, social profiles (sameAs) and contact details. Add it once site-wide — ideally on your homepage — to strengthen your knowledge-graph presence.

Question 2

What is JSON-LD structured data?

Accepted Answer

JSON-LD is the format Google recommends for structured data — a small <script type="application/ld+json"> block you add to your page. It describes your content to search engines and AI answer engines using the schema.org vocabulary, helping them understand (and sometimes feature) your page.

Question 3

Where do I put the generated code?

Accepted Answer

Paste the <script type="application/ld+json"> block anywhere in your page — typically in the <head> or just before the closing </body>. The values in the markup should match the visible content on the page.

Question 4

How do I test my schema?

Accepted Answer

Use Google's Rich Results Test and the Schema.org Validator — both are linked right above the output. Paste your page URL or the generated code to confirm the markup is valid before publishing.

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